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About
“Finding Time To Be Great”
   I wrote this book with the intention of promoting team building, incentive programs and getting the most out of our players. I believe we have all the cookbooks, cost control books, purchasing and front of the house books a new culinarian could ever need. What our industry needs more of is books on how to build your culinary team! Where do you start, how do you get people to want to work with you, how do you recognize and reward your people, how do you get your staff to want to do more than their job description?

   I am at a very special time in my life where all of the answers are coming together and making sense. I wrote this book to share the programs, policies and procedures that are currently working for me now. I know they work because they are currently in use. I hope you enjoy this book as it has been exciting for me to see it all come together. Below, please enjoy the preface to “Finding Time To Be Great.”

Below, please enjoy the preface to “Finding Time To Be Great.”

Make a difference in someone’s life starting today, it feels great when you do!
I hope you have a great day.

Happy Team Building
Charles M. Carroll CEC, AAC
 
Forward
 
   Well thank God! Someone has finally done it. A book, a bible, a life’s journal shared by a real chef in today’s modern kitchen. Oh certainly I, as most of you, have read volumes on the subjects of management, team building, communication and other aspects of managing our environment and teaching others under our jurisdiction to be great at their daily tasks. However in my thirty years as a chef and culinary CEO never have I seen a book on this subject written by an executive chef about the realities and challenges facing us in our day-to-day activities.

   It became apparent to me that most executive chefs, regardless of stature, receive our education in management from the school of hard knocks. It is pretty much determined for us by most culinary schools or educational facilities that our role as cooks is to cook and it is only through our on-the-job training that we eventually garner the skills necessary to run a successful workplace. What a shame that this antiquated thought process is still considered to be the norm as we enter the 21st century. Today’s chefs manage a different workplace. Our kitchens look more like modern food laboratories, staffed with employees ranging from entry level to MBAs, multinational to homegrown, with religious preferences and ethnic diversity previously seen only at the UN. Today’s chefs are asked to not only plan our menus and deliver great visual appeal to the table, but also to communicate company mission, direct sanitation and nutrition classes, understand world flavors and ingredients and in our “spare time” inspire our team to be motivated and innovative day in and day out. Imagine, all of this without formal management training and no one in the wings to give us the support needed to get us through the day.

   Well, Chef Charles Carroll has answered our prayers and delivered a masterful text to our desktops. Now it is up to us to open it, read it and put into practice the SEF principle that Charles prescribes. Through this practice, you will come to understand how great chefs fail because they lack people skills first and basic managerial ability second. You’ll come to embrace what one of America’s best chefs has generously shared from his twenty years of practical, out-of-the-box thinking and experience.

   I have personally known Chef Charles Carroll for over fifteen years and he has impressed me more and more each year. He is a strategic thinker, the epitome of “planning the work while working the plan.” It does not surprise me that it is he who has taken the task upon himself to share with us life’s little secret for a successful, professional kitchen driven by a team of committed staff members who “get it.” In addition, Chef Carroll continues to drop little gems of wisdom that should be evident to all of us, but through the smoke and heat of the kitchen are often missed or ignored. You will also come to see quickly that there’s no theory here; it is fundamentals put into practice and the result shared in a way that’s never been told before. As an added bonus, once you’ve read it, the book becomes your personal handbook for success. It will prove to be a piece as important in your office as Escoffier’s Cookbook, Herring’s Dictionary or Larousse’s Gastronomique. In addition, it will be the perfect gift to your young apprentices or line cooks, or better yet, to present to a member of your staff that has just endured a reprimand. It reinforces the message that, “I care enough about you to give you the tools necessary to learn from your experiences.”

   Chef Carroll states in this book that, “Not everyone can be great, but everyone certainly can be better,” and you will, too if you only choose to follow the common sense practices outlined in the piece you now hold in your hand. Congratulations Charles for a job well done.

   Now, read and grow!

Chef John D. Folse, CEC, AAC
 
FINDING TIME TO BE GREAT
Preface
   Okay, let’s get one thing straight, I don’t have a PhD, a masters degree or any other title to indicate there is a ten year college education behind my name. I am a Chef with an Associates Degree from the Culinary Institute of America. I’m not going to show you bar graphs, power points, scales, pie charts or even market studies. Hell, you may even find a typo or spelling error in this book. You’re not going to have to run and get a dictionary to look up big words though, but if you do, that means that I had to as well, so it is only fair you do the same. There are thousands of books out there if you want that kind of read. What is hard to find is an inspirational and motivational book written by a chef for chefs that has tons of practical ideas to use in a real kitchen. I wonder why that is? Are the chefs too crazy, too stressed out, or do they just not have enough time? So, for those reasons, I decided to share my thoughts with you.

   This book will be worth your salary by the time you are done reading it, and I will tell you why. I believe in the past twelve years the culinary industry has flourished, acknowledging the chef and compensating him accordingly. There are many reasons for this. The chef today is much more visible, more in the dining rooms, dealing with the members and guest on a regular basis, strongly involved with the growth of the property itself and not just the kitchen. We have celebrity chefs, iron chefs, reality chefs, star chefs, personal chefs, white house chefs and Olympic chefs. America loves the cooking shows and follow cooking in the newspapers, television and radio. Chefs are now in the “Front Row”, when in years past you would never see the chef who cooked your meal.

   With all these mediums, go a lot of responsibilities. It is not only about the food anymore! Chefs are and will be forced to be more team leaders and culinary managers. I believe in the past twelve years salaries for the chefs have changed drastically. More and more great positions are opening up with fantastic financial packages for the chef. Now, take a close look at these jobs. What do you see? Why is the chef getting paid better today? More is being asked of the chef, more responsibilities, more team building, more management, more in touch with the front of the house. So how are you going to handle this? What is your back ground that is so special that will allow you to compete for these jobs? What kind of culinary management and teambuilding background do you have??? Anybody? Well I did take a three week course at school for management.

   I believe this is where our culinary field is week. For most of us, three weeks is all we have for management instruction. Think about it, a two year culinary school offers one class which everyone hates, can’t wait to get out of, it usually is during the first semester, students just want to pass it, get on with it, so they can get into the kitchen and cook, am I right? As a young person, all this management stuff doesn’t really make sense and seems somewhat foreign. They are thinking it will be light years before they will need to manage anyone. How do chefs today excel, move up the ranks and become an executive chef and manager? Well, they go to school, get a line cook job, work hard, get promoted to grill chef, sous chef and then one day become executive chef. Wait a minute?? What happened to the management part? “Shoot, what did they tell me during those three weeks I was in school…let me think. Communication, listening skills, inventory, harassment…employee reviews..ah damn I don’t remember.” I believe this is one of the reasons our field is so far behind intellectually. Other professions go to school for four years and take dozens of management classes, sometime not even knowing what there selected field is yet. Granted the culinary bachelors program now popping up more and more at culinary schools is a huge step for our field, and is a must for all young people entering the culinary field today.

   So, having said all that, this book, I promise, will be your savior. This book is better than your management class because it is all real! It is quick, to the point and REAL. There are a lot of great chefs in our industry who are incredible cooks, but will never excel today at a major property because their ability with people skills, there front of house polish, their ability to build great teams, be a leader, manage and deal with our customers, guest and members, Intellectually on a daily basis, does not exist! Think about that for a moment, that last sentence should scare the heck out of you! I’m going to help you! This book is the best tool you will ever have.

“I knew someone had to take the first step and I made up my mind not to move.”
-Rosa Parks


   My mission in writing this book is to inspire you to be great, to inspire you to go the extra mile, to inspire you to use some of the ideas in this book and adapt them for your own operation, whether it be a kitchen, a warehouse or an office. To build a great team, to inspire you to develop a mission statement for your kitchen, guiding principles which your team will live by, develop incentive programs, find ways to inspire your staff and help them realize their own goals. You will read about some really great ideas in this book and you will say, “How can I possibly find the time to implement all these programs?” I have been an executive chef for twenty years and for the first time ever I think I have come up with the answer. It’s not brain surgery, just a matter of thinking outside of the box. You have to find the time to be great! The secret is scheduling, empowering and following through. Ok, so here is where I give you some brilliant formula studied by Princeton Professors (what was that teachers name in the Beautiful Mind, played by Russell Crow?), anyway here is the formula. Are you ready… S-E-F… that’s it, SEF! Scheduling, Empowering and Follow up. Isn’t that brilliant? Believe it or not, it can be that simple.

   In this book, you will find scores of practical ideas that you can use. This is exciting to me, good solid ideas you can immediately start using today. That is something I look for every day, something solid I can get my arms around, so I can make an intelligent decision and move forward. If I am successful, you should be able to get your arms around a bunch of ideas. There is no book with all the answers. You are reading a book written by a chef in a live, incredibly busy Country Club. This is not a piece of fiction; these programs are currently in operation at the River Oaks Country Club in Houston, Texas. Is it the “Best” kitchen program in the United States? I don’t know. Can it be better? Absolutely. Does it work? You better believe it does! That is what drives me. No one showed me how to build it; no one told me that this is how you should do it. I looked for one, but could not find a book written by an experienced chef discussing these programs, and that is what makes this book so exciting to me.

   It is my hope that you keep this book handy in your office. My hope is that you constantly refer to it when you need a reliable guide or a useful form that will make your job easier from a professional in your field. In my opinion the culinary team building concepts found in this book could change the way we build our culinary teams, policies and procedures in the future. Think about it, you start a brand new job today, what steps are you going to take to build your team? What book do you have that helps you create your culinary mission statement, your guiding principles and your leadership team? Better yet what culinary team building book do you have that shows you how to get the most out of your staff and your leadership team? Yah, sure we have cook books, we understand the brigade system, we know how to set up our Garde Manger and Saucier Station but how do we get our staff vested into this powerful culinary team? How do we inspire our staff to want to do more? I’m going to help you with all of these questions. I’m going to help you!

   You are reading about all my trial and errors. Real life stuff, not some hard to believe Fortune 500 company with trillions of dollars teaching and sending their suits to camps on how to act and beat into them the mission. I am not going to tell you inspirational stories that have warm fuzzy endings that by the time you get back to your kitchen you will have forgotten them. I’m going to give you real life practical ideas for you to start using today. This book is written by a chef. If I can do it, you can too. If you can get one thing out of this book that improves your operation or way of life, I will be very happy indeed. I have read many books on team building, and many of them are great books. The problem is that you go back to work with no solid “programs” to put in place. That is what makes this book special. If you are a student, you are reading it at a great time as you can start these practices now and hit the ground running when it is your turn to supervise or lead a team. Share it with your current chefs, they will be grateful. If you are a chef in charge of a kitchen, now is your time to be great!

“Talent is cheaper than table salt. What separates the talented individuals from the successful one is a lot of hard work.”
- Stephen King


   We have a program in our catering office that I created to help sell our functions to the members. It is an awesome program with over 600 digital images that I will talk about in more detail later in the book. Anyway, we have been using this since 2002; four years later, I still can’t find anyone else doing this. I asked my boss one day, I wonder why nobody else has adopted this program. I have toured hundreds of people through the system. He said, “I know why Charles, it is too much work.” It increases sales, blows away the members and has improved consistency in the kitchen. What more do you want! The moral of this story is, if it were easy, everybody would be doing it! Many of the concepts in this book are simple concepts. That does not necessarily mean they are “easy” to implement. So, if you are lazy, stop reading now, sell the book on eBay and take a nap. I don’t think you are going to though, because you bought the book and hell; you are already on the ninth page! Not everyone can be great, but most can be better than they are. You are getting this information right off the line!
Let’s get started.